Oxfam - Digital rebrand
For around 3 years at Code I was the Creative Lead working on the Oxfam account. Throughout this period I worked on a variety of projects for Oxfam GB, Oxfam international and Oxfam America.
One of the most significant tasks during this window was the integration of a new global brand. This new identity was designed by Wolff Olins and aimed to unite Oxfam's direction, tone of voice and look and feel. As the creative lead on this project it was my job to explore how this new branding would manifest itself online and then produce a comprehensive set of digital guidelines.